Janine Barchas - "Mismarketing Jane Austen to Lure Teen Readers"

Please join us for our December meeting
Sunday, December 13, 2020
1:30 PM


Starting in the 1880s, the cover art and marketing tactics chosen to package inexpensive reprints of Jane Austen’s novels for teen readers have committed all manner of fashion errors and misrepresentations—from tepid to tacky and from wrong to worse.  Extending the argument made in The Lost Books of Jane Austen about the impact of cheap reprints upon Austen’s global reputation, Professor Janine Barchas takes on more than a century of Austen editions aimed at teens.  Her richly illustrated talk will reveal how mainstream publishers have shapeshifted Austen in accordance with changing views of what might appeal to a young-adult audience.  Prepare to feel amused and irate in equal measure.

Dr. Janine Barchas is the Louann and Larry Temple Centennial Professor of English Literature at the University of Texas at Austin. She is the author of Matters of Fact in Jane Austen: History, Location, and Celebrity (2012), and The Lost Books of Jane Austen (2019). She co-curated the 2016 Will & Jane exhibit at The Folger Library, which many AGM attendees visited during the Washington DC AGM that year. She is the creator of What Jane Saw (www.whatjanesaw.org), a digital reconstruction of two museum exhibits attended by Austen. She has written for a variety of publications and has spoken at numerous JASNA events, and was a plenary speaker at the 2019 JASNA AGM in Colonial Williamsburg. Janine is also the President of the North American Friends of Chawton House (NAFCH).